One of my main considerations when I included the social media icons on my personal website was, whether or not to link them with my already existing social accounts.
Many individuals who start up small businesses, consultancy firms or non-profits, tend to use their ‘friend list’ as the capital investment into followers, page likes and such. While it may be a good place to start, it is certainly nowhere to remain.
Social Media has become this virtual “soap box” that all and sundry uses to air their personal views (or rantings) on topics that are usually dear to their hearts. However, our personal opinions should not be imposed on our customers, clients, business partners, investors and the like.
It is important to keep it ‘strictly business’ when dealing with audiences in the cyber world. If not, there is the risk of some stakeholders becoming turned off of our brand because they may have contradicting views.
Here are a few tips on managing your online presence with some of the more popular social platforms:
1. Facebook – Create a Facebook business page and invite your friends to like it. Moving forward, use the page for all communication with stakeholders. If someone messages you on your personal profile, it is ok to politely ask them to contact you via the business page. With the Facebook Pages Manager app for mobile devices, it is very easy to maintain communication without having to log out of you personal profile.
2. Twitter – Since there is the option to add multiple Twitter accounts on mobile devices, I would suggest creating a dedicated Twitter account for your business. Twitter is a great way to interact with stakeholders as millions of people tweet everyday. A dedicated Twitter account will help to strengthen your brand’s presence.
3. LinkedIn – A different approach can be used with LinkedIn since it is a professional network, especially if you have a small business and want to establish personal connections with business partners or investors. Feel free to add your LinkedIn badge to your company page, but be mindful of the kind of content you post; include any relevant academic qualifications, detail projects you have worked and even describe your business. LinkedIn can be thought of as your online business card or resumé.
Now that you have an idea of how to manage your online presence, choose the social platforms that you think will be of the most benefit to your business.